Account Executive - Public Relations

We have become a leading agency for several well-known clients over the last 40 years. We have built a foundation based on team mentality and reward everyone for their hard work (e.g. year-end bonuses for everyone!)

We have an immediate need for a Public Relations EA with a focus on social media and content - we are a hybrid model (Mon-Wed) in our Madison, WI office. We can help with relocation, if needed.

* Comprehensive benefits plan
* Base + bonus + profit sharing
* Great PTO plan (enjoy your birthday as a day off!)

We are seeking a dynamic Account Executive for our PR team. This role is the perfect opportunity for a PR professional with a passion for storytelling, media relations, and social media strategy. The ideal candidate will have the ability to creatively pitch stories, build strong relationships with media outlets, and develop engaging content across various platforms. This role offers a unique opportunity to work with a diverse set of clients and play a key role in in shaping their brand narratives.

Is your background a fit?
* 4+ years of experience in public relations, preferably in an agency setting
* Proven experience in developing and executing successful PR campaigns
* Strong media relations skills and a solid network of media contacts
* Compelling writing and advanced editing skills with the ability to create engaging content for various platforms
* Proficient in social media management, including experience with social media scheduling tools and analytics
* Strong understanding of the marketing industry, including trends and best practices

What will you be doing?
* Develop and execute strategic PR /social media campaigns to enhance brand visibility and reputation
* Support media relations campaigns at any stage of the process, from outlet/reporter identification to material creation and follow-up
* Expand upon media relations strategies and share new ideas to leverage clients in the media
* Ideate and write content in a variety of formats, often in collaboration with an art director or other team members
* Develop influencer marketing strategies and manage day-to-day execution
* Demonstrate skill and confidence in interviewing senior subject matter experts, mining for insights that fuel content pieces
* Stay up to date on new touchpoints, tools, best practices and how organizations are using them so the agency can make informed recommendations to clients
* Translate complex subject matter into simple and compelling stories
* Participate in client meetings and presentations, providing strategic PR insights and recommendations