Business Writer

National Design company seeking a Business Writer to join their team full time! Great pay and benefits!

  • Bethlehem, PA
  • $70,000 - $75,000
  • Managed by Jobot Pro: Alicia Blake
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A bit about us:

We are an innovative & forward thinking membership association in the kitchen and bath industry and been nominated as 'A Great Place to Work' for many years!

Why join us?

What we Offer:
  • 35 hour work week
  • Competitive base salary and overall compensation package
  • Full benefits: Medical, Dental, Vision 85% covered by employer
  • Generous PTO, vacation, sick, and holidays over 40 days in total
  • Life Insurance coverage by company 100%
  • 401 (K) with generous company match 5%

Job Details

Generate content for key brand research, business and news initiatives in support of NKBA as
an industry leader and aligning with brand voice and aesthetic.
● Build and execute content strategies that expand the NKBA online and print footprint, while
increasing audience engagement while ensuring content is aligned with NKBA’s standards.
● Work closely with research and marketing teams as well as Industry Subject Matter Experts to
transform their ideas/insights into high-quality content; act as a thought partner and
communications expert, shaping and influencing articles.
● Act as a content strategist, identifying the best formats and channels for publishing NKBA’s
insights in the most effective/compelling way; leverages online audience metrics to understand
impact and evaluate KPIs.
● Ability to present industry and/or business overview live or virtual for member audiences.
● Stays informed of competitor activity and media positioning on relevant topics, and brings this
knowledge forward to differentiate NKBA’s content.
● Looks for opportunities to experiment with new approaches and formats, contributing to the
NKBA’s ongoing efforts to innovate and improve.
● Contributes to broader editorial projects and initiatives geared toward improving the quality and
reach of our content.
● Utilizes internal tools, including Slack, Teams, GSuite

Undergraduate or master’s degree in a related field (journalism, communications, business) or a
similar field that emphasizes writing, with demonstrated high academic achievement (required).
● Minimum 5 years of relevant professional writing / editing experience, with a focus on research
and writing stories on economics and businesses for publications in print or on the Internet
● Experience writing for a professional market research firm, media, or publishing company
● Experience researching/writing impactful digital/print copy for both B2B and B2C audiences.
● In-depth experience working with CMS to create and manage daily/weekly content that is
optimized for online channels.
● Advanced proficiency in Microsoft Word, PowerPoint and Excel, G-Suite, etc.
● Excellent strategic literature research skills and evidence synthesis (ie, able to efficiently identify
key references and perform targeted literature reviews.
● Ability to bring an open, solutions-oriented mindset to each project and interaction.
● Ability to listen to multiple views and engage respectfully, and a passion for crafting stories that
people want to read and share.

Easy Apply Now
Easy Apply Now
Job Details
Managed by Jobot Pro
Bethlehem, PA
Job Type
$70,000 - $75,000