CASINO Database Marketing Analyst

Our client operates several businesses, including hotels, casinos, travel centers, golf courses and restaurants. The profits generated by these businesses are used to support and fund tribal programs and services, such as housing, education, healthcare, and more for the local community. CASINO REMODEL STARTING IN OCTOBER!

Ideal candidate's should have:

• Bachelor's degree in Marketing, Business, Statistics, or a related field. Master's degree is a plus.
• Proven experience as a Marketing Analyst or similar role within the casino or gaming industry.
• Proficiency in data analysis tools and techniques, including statistical software and data visualization platforms.
• Strong understanding of marketing concepts, segmentation, and campaign optimization.
• Familiarity with casino player tracking systems and customer databases is highly desirable.
• Excellent problem-solving skills and the ability to turn data into actionable recommendations.
• Exceptional communication skills, both written and verbal, for effective collaboration and presentation.
• Detail-oriented with the ability to manage multiple projects and priorities simultaneously.
• Creative thinking and a passion for driving innovative marketing strategies.

401(k) with company match up to 4%
Medical
Dental insurance – No cost to employee.
Vision insurance – No cost to employee or dependents.
Life insurance, short term, and long-term disability insurance – No cost to salaried employees.
PTO – Paid time off.
Cell phone stipend.

Position Overview:
We are seeking a dynamic and data-driven Casino Marketing Analyst to join our dedicated marketing team. The ideal candidate will possess a strong blend of analytical skills, strategic thinking, and a passion for the gaming and entertainment industry. As a Casino Marketing Analyst, you will play a pivotal role in shaping marketing strategies, optimizing campaigns, and maximizing customer engagement to drive the casino's success.

Responsibilities:

Data Analysis and Insights:

• Analyze customer data, market trends, and campaign performance to provide actionable insights and recommendations.
• Utilize statistical methods to evaluate the effectiveness of marketing initiatives and identify opportunities for improvement.
• Collaborate with cross-functional teams to understand business objectives and translate them into measurable marketing goals.

Campaign Optimization:

• Plan, execute, and evaluate marketing campaigns across various channels, including digital, social media, email, and direct mail.
• Optimize campaign targeting, messaging, and creative elements based on data analysis and segmentation strategies.
• Monitor key performance metrics and adjust strategies in real-time to maximize ROI and engagement.

Segmentation and Targeting:

• Develop and maintain customer segments based on demographics, behavior, and preferences to enhance personalization efforts.
• Recommend segment-specific marketing strategies to drive customer acquisition, retention, and loyalty.
• Collaborate with CRM teams to implement targeted marketing initiatives.

Market Research:

• Conduct competitive analysis and market research to identify emerging trends, opportunities, and potential threats.
• Stay up-to-date with industry developments and best practices to inform marketing strategies.

Reporting and Visualization:

• Create and present comprehensive reports and dashboards to communicate marketing performance and insights to stakeholders.
• Utilize data visualization tools to convey complex information in a clear and concise manner.