Marketing Lead

Our Company has been busy reducing global methane emissions, and revolutionizing landfill gas (LFG) collection and refinement technologies utilizing its own patented technologies. We continue to seek out contacts within the municipal solid waste (MSW) sector via relationship-building with landfill owners, operators and waste management companies. We qualify, finance, develop, install, and operate projects that capture and process vented and fugitive methane to generate new revenue streams and reduce compliance risk for landfill partners.

This position is responsible for creating and generating interest in company products and services as well as developing marketing campaigns, creating. This role will also offer a hybrid schedule for you to have work from home access content and business development.

Benefits:

• Dental insurance
• Disability insurance
• Health insurance
• Life insurance
• Retirement plan

Essential Job Functions:

• Manage the company’s online presence

o Social Media – Primarily LinkedIn
o Website Review – work with 3rd party firm to update and
improve
o SEO – work with 3rd party firm for SEO

• Branding

o Work with 3rd party firm to review and suggest improvements
for our brand

• Marketing materials

o Keep materials up to date
o Plan for upcoming conferences

• Lead Generation

o Reach out to new potential customers
o Gather industry data
o Develop new leads into sales opportunities

• Analyzing data to determine what marketing campaigns were

successful, which ones fell short of goals, and why

• Communicating with clients to gain an understanding of their needs

and objectives

• Identifying potential customers by researching industries, competitors,

and end users

• Conducting research on markets, products, competitors, and

regulations to identify opportunities for growth

• Identifying potential leads from existing client databases and

contacting them with information about products or services

• Developing marketing plans, including creating an advertising budget

and timeline for implementation

• Identifying and contacting potential clients to initiate relationships and

gain new business opportunities

• Maintaining contact with existing clients to ensure satisfaction with

products or services

• Other duties as assigned

Knowledge, Skills and Abilities:
o Exhibits professionalism by establishing effective relationships with
other employees
o Conducts business activities in an honest, forthcoming manner and
follow through on commitments
o Manages individual time by building due dates into assignments and
then prioritizes work to accomplish more in less time
o Continually seeks new functional knowledge and looks to build
technical expertise
o Excels in a team setting by clearly communicating project information
and by listening effectively and inviting responses
o Good organization and prioritization skills to execute work accurately,
handle multiple priorities
o Self-starter capable of working independently
o Occasionally lift and carry up to 20 lbs.
o Repetitious hand and finger dexterity to communicate via email and
cellphone
o Position is largely sedentary, must be able to sit for long periods of
time
o Extensive visual and auditory observation during work
o Proficient with Microsoft Office Suite, including Excel and PowerPoint
o Must hold a valid driver's license, acceptable driving record, submit to
background check and pre-employment drug screening

General requirements: Four-year relevant bachelor’s degree plus two (2) years or more of relevant
marketing.