Marketing Manager

Established in 1991, we are a leading provider of fresh, natural, and organic food products, specializing in globally inspired cuisine and plant-based proteins like tofu. With a commitment to sustainability and mindful sourcing, we create minimally processed, accessible foods that promote health and happiness. With a strong presence in the U.S., we proudly hold the No. 1 market share in the tofu and kimchi categories.

Responsibilities:

• Develop brand strategies to meet business goals and increase market presence.
• Lead teams to run marketing campaigns across digital, social media, and traditional channels.
• Assist in shaping digital strategies for our brands, focusing on websites, email marketing, and e-commerce.
• Use consumer insights to guide marketing efforts and optimize for better results.
• Monitor and adjust marketing campaigns based on performance data.
• Analyze and apply POS data to support marketing initiatives.
• Collaborate with PR and social media agencies to meet goals and lead key projects.
• Manage brand budgets and ensure effective use of resources.
• Build and maintain strong relationships with internal and external partners.
• Communicate complex ideas clearly and influence others.
• Manage and mentor a marketing specialist.
• Assist in consumer research projects and share findings with the team.
• Help develop and manage the annual marketing budget.
• Support agency management and tradeshow planning.

Key Qualifications:

• Bachelor's degree in Marketing, Business, or a related field; MBA preferred.
• 7+ years of experience in brand management, preferably in consumer packaged goods.
• Strong understanding of consumer behavior and brand positioning.
• Excellent project management and communication skills.
• Analytical with experience in data analysis and market research.
• Strong work ethic, positive attitude, and self-motivation.
• Resourceful and flexible in approach.