Programmatic Media Specialist

A growing advertising agency is currently looking for a Programmatic Media Specialist to join and support their digital media team!

  • West Palm Beach, FL
  • $60,000 - $80,000
  • Managed by Jobot Pro: Erika Teer
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A bit about us:

A growing advertising agency is currently looking for a Programmatic Media Specialist to join and support their digital media team! This boutique agency is full service with proven results in all areas of specifically law firm marketing.

Why join us?

Great opportunity in great location w/competitive salary. Exceptional growth opportunities and benefits
that include Health, Dental, and Vison with free parking

Job Details

Job Description:

The fundamental “must-have” skillset is 2+ years of building and optimizing programmatic campaigns using a DSP. Ideally, the DSP experience is with Viant/Adelphic, but experience with platforms like The Trade Desk, Basis, Google DV360, Amazon DSP, etc. are all acceptable.

We’re looking for an In-house Digital & Programmatic Media Strategist to support our Digital Media team.
Our agency provides marketing and web services to law firms across the country. From
Broadcast TV and Paid Search to Streaming, Website Management and everything in between, we have
the tools to help law firms reach their clients. Our mission is to help law firms grow.

The successful candidate will be organized, coachable, and have excellent attention to detail. The ideal
candidate will have a track record of executing successful programmatic campaigns and be obsessive
about monitoring and optimizing client campaigns – always looking to improve our approach.

This role offers an opportunity for a hungry, curious person looking for an entry point into a fast-growing
team. The position reports directly to the Vice President of Digital Media, who will be invested in your
onboarding, training, and professional growth and development.

Responsibilities:
  • You will develop and execute programmatic campaigns via our DSP, with an emphasis on CTV
and Streaming Audio
  • You will develop and execute YouTube campaigns via Google Ads
  • You will complete daily, weekly, and monthly campaign optimizations
  • As needed, you will edit creative assets to adhere to various publisher specifications
  • With support of your team, you will provide forecasts and budget recommendations to drive
incremental revenue
  • You will generate monthly client reports via our internal reporting dashboard
  • You will surface new concepts and recommendations on emerging media and market trends

Qualifications:
  • 2+ years of experience in a Programmatic Account Management, Account Strategist, Technical
Services, or Project Management role. Experience with Adelphic/Viant a plus
  • Solid understanding of programmatic, AdTech, self-service DSPs, and SSPs
  • Technical knowledge of the data and measurement ecosystem, including experience with
deploying tags via Google Tag Manager
  • 2+ years of experience with Google Ads, ideally with experience running YouTube campaigns
  • Experience with Adobe Creative Cloud or other creative editing tools

Education:
  • BS/BA equivalent; quantitatively-oriented degree a plus

Easy Apply Now
Easy Apply Now
Job Details
Managed by Jobot Pro
Location
West Palm Beach, FL
Job Type
Permanent
Compensation
$60,000 - $80,000