Remote Brand Position Marketing Manager (Product Promotion)

Join the world-leading provider of high-end cameras, digital photography systems and imaging solutions

  • Phoenix, AZ
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A bit about us:

Leading researcher, developer and manufacturer of medium format and large format digital cameras, software, and imaging solutions. We offer a dynamic workplace that is fueled by innovation and passionate collaboration and take pride in developing cutting-edge technology and products. Our leading position in the world market requires employees with qualifications and competence to maintain and further develop our products and market position. To achieve this we hire dynamic, diverse, and dedicated people.

Why join us?

  • Work with some of the most high-end products in the industry
  • Opportunity to make a huge impact on a company with an already great reputation
  • Paying above market rate
  • Autonomy to use your best skillsets and implement procedures
  • Join a very stable team and company

Job Details

About the job

The Regional Marketing Executive will be responsible for managing a portfolio for B2C campaigning and brand position in Americas. The person will be responsible for developing a Go-to-market plan to drive profitable share and revenue growth for our cameras and imaging solutions in the Americas.

Our ideal candidate is someone with experience in B2C and B2B marketing from a premium brand. You will require strong communication and project management skills to plan, collaborate, implement and optimize marketing initiatives with the global marketing team. To excel in the role, we’re looking for someone with a performance oriented and creative mindset and the ability to analyze performance and uncover growth opportunities in the market and with partners.

Your responsibilities

  • Promotion and lead generation: E-promotion, ads, trade show strategy, branding, prospecting process, workshops, target account list, communication strategy, and thought leader development.
  • You will plan and oversee advertising and promotion activities including print and digital media, retailer-specific programs and campaign offers. Measures performance and presents results.
  • Liaison with global marketing and execute on global campaigns and marketing initiatives.
  • In partnership with global marketing, you will be designing the B2C campaign plans and marketing budget
  • You will ensure qualitative execution of the B2C campaigns and follow-up on budgets
  • Deploying channel marketing strategies in collaboration with the marketing team, regional sales team and other relevant stakeholders.
  • You will ensure a systematic analytical and ROI-driven methodology in campaigns and ensure return on experience on all campaigns
  • Look for new KOL opportunities, relevant to targeted customers or which can enrich the content of our products

Your Qualifications

  • Consumer facing experience in Campaign Marketing, preferably in consumer electronics, technology. Agency or client-side experience is welcome
  • Ability to create compelling consumer facing communications
  • A strong project manager with a solution oriented and creative mindset able to structure and plan our KOL initiatives
  • Excellent coordination, networking & communication skills both for internal & external
  • Able to thrive in high pressure work environments
  • Experience from a premium technology brand is a plus
  • An energetic and can-do attitude
  • Experience working cross-functionally with content, campaigns, lead gen activities, sales and product

Easy Apply Now
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Job Details
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Phoenix, AZ
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