Senior Manager, Product Marketing

We are a leading healthcare and fertility company dedicated to putting time on the side of women, babies, and families at the healthcare moments that matter most in life. We are looking for a Senior Manager of Product Marketing with strong experience with web/mobile app deployments from ideation to launch to join our team!!

Remote
Excellent Benefits
401k

This a contract, fully remote position. Candidates must be Pacific Time or Mountain Time.

The Product Marketing Manager will be leading a large-scale web application transformation.

Requirements:

• Bachelor's degree in Marketing, Business, or a related field. MBA preferred.
• Must have experience with web/mobile app deployments from ideation to launch
• 5-10 years experience in product marketing or program management
• PMP and/or CPM certification
• Proven track record of successfully launching and marketing products, driving revenue growth, and achieving business objectives.
• Strong strategic thinking and analytical skills, with the ability to translate market insights into actionable marketing strategies.
• Demonstrated ability to thrive in a fast-paced, dynamic environment and manage multiple projects simultaneously.
• Proficiency in market research, competitive analysis tools, and methodologies.

Develop and execute product marketing strategies:

• Lead the development and execution of comprehensive product marketing strategies to drive the adoption and success of our products with a large focus on our website refresh
• Sets the tone for what success looks like and develops KPI’s and OKR’s to justify success metrics
• Ability to develop and execute comprehensive UX including user journey mapping, wireframing, prototyping, and information architecture.
• Conduct market research, customer analysis, and competitive intelligence to identify market trends, customer needs, and opportunities for product differentiation.

Drive product launches and go-to-market strategies:

• Lead the planning, coordination, and execution of successful product launches for new products, features, and enhancements.
• Drive and collaborate with project team and stakeholders to iron out business requirements and mapping of desired end-state
• Help develop go-to-market strategies that encompass product positioning, messaging, pricing, distribution channels, and promotional activities.
• Support creation compelling marketing collateral, product brochures, website content, and case studies, to support product launches and drive customer engagement.
• Ensure user experience, creative and content considers and includes research findings and key business decisions – both of which should be leveraged to create and inform new functionality and content.
• Enable the teams with effective tools, training, and resources to drive product adoption and revenue growth.

User experience and technical acumen:

• Proficiency in conducting usability evaluations, including heuristic evaluations, usability testing, and analyzing quantitative and qualitative data to identify usability issues and opportunities for improvement.
• Create user personas, user flows, and journey maps to inform the design process
• Conduct regular market research, customer segmentation, and competitor analysis to inform marketing strategies and product roadmap decisions.
• Understands backend functionality and integration. Ability to speak to technical dependencies to all levels of audience.

Cross-functional collaboration:

• Full project life cycle ownership: successful project delivery will include full implementation from initiation to deployment
• Collaborate closely with product management to provide market feedback, inform product roadmap decisions, and ensure product-market fit.
• Work closely with the project team and stakeholders to develop enablement tools, training programs, and support materials to drive sales effectiveness and customer success.
• Managing and meeting the needs of senior stakeholders, including conducting executive leadership proposals or program reviews in the form of written documents, publishing post-launch metrics, and escalating to drive decision-making
• Partner with the marketing team to develop integrated marketing campaigns, including digital marketing, content creation, events, and thought leadership initiatives.