Senior Manager, Product Marketing

Remote, Competitive Pay, Excellent Benefits, 6-12 Month Contract

  • West Hollywood, CA
  • $75 - $83
  • Hourly
  • Managed by Jobot Pro: Sierra Johnson
Easy Apply Now

A bit about us:

We are a leading healthcare and fertility company dedicated to putting time on the side of women, babies, and families at the healthcare moments that matter most in life. We are looking for a Senior Manager of Product Marketing with strong experience with web/mobile app deployments from ideation to launch to join our team!!

Why join us?

Excellent Benefits

Job Details

This a contract, fully remote position. Candidates must be Pacific Time or Mountain Time.

The Product Marketing Manager will be leading a large-scale web application transformation.

  • Bachelor's degree in Marketing, Business, or a related field. MBA preferred.
  • Must have experience with web/mobile app deployments from ideation to launch
  • 5-10 years experience in product marketing or program management
  • PMP and/or CPM certification
  • Proven track record of successfully launching and marketing products, driving revenue growth, and achieving business objectives.
  • Strong strategic thinking and analytical skills, with the ability to translate market insights into actionable marketing strategies.
  • Demonstrated ability to thrive in a fast-paced, dynamic environment and manage multiple projects simultaneously.
  • Proficiency in market research, competitive analysis tools, and methodologies.

Develop and execute product marketing strategies:
  • Lead the development and execution of comprehensive product marketing strategies to drive the adoption and success of our products with a large focus on our website refresh
  • Sets the tone for what success looks like and develops KPI’s and OKR’s to justify success metrics
  • Ability to develop and execute comprehensive UX including user journey mapping, wireframing, prototyping, and information architecture.
  • Conduct market research, customer analysis, and competitive intelligence to identify market trends, customer needs, and opportunities for product differentiation.

Drive product launches and go-to-market strategies:
  • Lead the planning, coordination, and execution of successful product launches for new products, features, and enhancements.
  • Drive and collaborate with project team and stakeholders to iron out business requirements and mapping of desired end-state
  • Help develop go-to-market strategies that encompass product positioning, messaging, pricing, distribution channels, and promotional activities.
  • Support creation compelling marketing collateral, product brochures, website content, and case studies, to support product launches and drive customer engagement.
  • Ensure user experience, creative and content considers and includes research findings and key business decisions – both of which should be leveraged to create and inform new functionality and content.
  • Enable the teams with effective tools, training, and resources to drive product adoption and revenue growth.

User experience and technical acumen:
  • Proficiency in conducting usability evaluations, including heuristic evaluations, usability testing, and analyzing quantitative and qualitative data to identify usability issues and opportunities for improvement.
  • Create user personas, user flows, and journey maps to inform the design process
  • Conduct regular market research, customer segmentation, and competitor analysis to inform marketing strategies and product roadmap decisions.
  • Understands backend functionality and integration. Ability to speak to technical dependencies to all levels of audience.

Cross-functional collaboration:
  • Full project life cycle ownership: successful project delivery will include full implementation from initiation to deployment
  • Collaborate closely with product management to provide market feedback, inform product roadmap decisions, and ensure product-market fit.
  • Work closely with the project team and stakeholders to develop enablement tools, training programs, and support materials to drive sales effectiveness and customer success.
  • Managing and meeting the needs of senior stakeholders, including conducting executive leadership proposals or program reviews in the form of written documents, publishing post-launch metrics, and escalating to drive decision-making
  • Partner with the marketing team to develop integrated marketing campaigns, including digital marketing, content creation, events, and thought leadership initiatives.

Easy Apply Now
Easy Apply Now
Job Details
Managed by Jobot Pro
West Hollywood, CA
Job Type
$75 - $83