VP of Brand Marketing

An industry leading B2C company is looking to add a VP of Brand Marketing to their growing team!!

  • Charlotte, NC
  • $170,000 - $210,000
  • Managed by Jobot Pro: Julie Massey
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A bit about us:

An industry leading B2C company is looking to add a VP of Brand Marketing to their growing team!!

Why join us?

Aggressive pay and the opportunity to work for an iconic brand
Great medical, dental, vision, short- & long-term disability and life insurance options
Company paid holidays, floating holiday, and paid time off (PTO)
401(k) plan with competitive company match
Onsite state of the art Gym and Cafeteria

Job Details

**FULLY ONSITE IN CHARLOTTE, NC - DO NOT APPLY IF YOU ARE NOT OK WITH A FULLY ONSITE ROLE**
*** MUST COME FROM B2C Business model - preferably service industry B2C***

The VP of Brand Marketing is responsible for building and managing the company's overall brand strategy, positioning, voice media and execution. This is a critical role for an experienced brand strategist who thrives on delivering big results in a fast-paced environment that includes brand creative, media strategic leadership, content, experiential events and communications. This individual will collaborate closely with cross-functional teams to develop and execute integrated marketing campaigns that drive brand awareness, customer engagement and revenue growth.

Functions:

Brand Strategy -
Ensure brand consistency across all channels, including digital, print, and in-person interactions.
Manage brand identity, messaging, and guidelines.

Demand Generation -
Develop and oversee marketing campaigns that drive lead generation resulting in customer acquisition, and customer retention.
Collaborate with sales and product teams to align marketing efforts with revenue goals.

Leadership -
Set clear objectives, KPIs, and performance metrics for team members.
Build, lead, and mentor top performing teams in creative, content, communications and events

Other duties:
Evaluate and negotiate partnerships, vendor contracts, and marketing technology investments.
Use data-driven insights to refine and optimize marketing strategies and campaigns.
Implement marketing automation tools and analytics platforms to streamline processes and measure effectiveness.
Proven experience growing brand awareness with key identifiable metrics and reporting
Experience driving brand awareness and fostering brand loyalty and community engagement

REQUIREMENTS:
BS degree in business, marketing or related field
Minimum 10+ years leading brand marketing
Minimum 8+ years B2C marketing
Minimum 4+ years executive leadership experience leading an outside B2C sales channel
Experience and proficiency within Salesforce
Experience and proficiency with Microsoft Office (MS Word, MS PowerPoint and MS Excel) required.

Easy Apply Now
Easy Apply Now
Job Details
Managed by Jobot Pro
Location
Charlotte, NC
Job Type
Permanent
Compensation
$170,000 - $210,000