Digital Marketing Specialist

A B2B banking institution is looking for a Digital Marketing Specialist to add to their growing marketing team!

Room for growth
Great company culture
Strong benefits package!

** FULLY ONSITE ROLE IN CHARLOTTE, NC **

This person will assist with demand generation marketing efforts and helping to develop, implement and optimize content across social and digital channels. This person must be able to work independently to build and execute marketing campaigns across paid, owned, and earned channels for a targeted clientele.

Duties:
Design, write and build social media and website content to grow social channel followers and increase content engagement rates.
Write press release drafts, partnership announcements and engage with media outlets
Gather insights on and conduct ongoing research around target audiences
Organize and help execute direct mail marketing efforts.
Utilize CRM systems (HubSpot or Salesforce) effectively for marketing automation.
Conduct monthly performance reviews of plan execution, comparing budget vs. forecast, and providing recommendations for adjustments

Requirements:
Five (5) years of experience in marketing, communications, PR, social media, or related field required.
Banking or Healthcare marketing experience preferred
Experience independently managing, running, and writing for social media channels.
Proficient in email template creation and using website CMSs (WordPress, etc.). Familiarity with marketing automation platforms (HubSpot, Pardot, etc.). Experience in data analytics tools such as Google Analytics, Tableau, Excel.
Event marketing and direct mail experience preferred
Bachelors Degree