Digital Media Buyer
- $60,000 - $75,000
- Hartford, CT
Media Buyer - Digital, Traditional, Agency side
A bit about us:
For over three decades, we have become a leading boutique media agency in the Northeast. Due to continued agency growth, we have an immediate need for a Media Buyer. Ideal candidates will have a strong background with digital media buying; traditional experience, is a plus!
This is a full time, direct hire role. We are based in CT and in-office Tues/Wed/Thurs.
This is a full time, direct hire role. We are based in CT and in-office Tues/Wed/Thurs.
Why join us?
* Comprehensive Health (Medical, Dental, Vision) & Life Insurance
* 401K & company match
* Profit Sharing plan
* Great career path opportunities within the agency
* 401K & company match
* Profit Sharing plan
* Great career path opportunities within the agency
Job Details
Is your background a match?
* 2+ years of digital media buying experience across all digital channels - programmatic, search, paid social (Facebook, LinkedIn, Instagram, TikTok, Snapchat, Twitter, Influencer), video, display, OTT/CTV, streaming audio, etc.
* Bachelor’s degree or equivalent work experience
* Understanding of ad operations, media reporting processes, and QA, including implementation of media platform pixels, UTMs, ad serving, and bidding platforms
* Strong budget management skills: experience managing budgets and determining the best use of funds to meet specific goals
* Analytical and strategic thinker who can translate campaign performance data into actionable insights and recommendations
* Strong problem-solving skills
* Excellent verbal communication, interpersonal, and organizational skills
* Proficient in Excel, Word, PowerPoint, Teams, Outlook
* Knowledge of Strata or Advantage Software a plus
* Able to successfully pass a background check
What will you be doing?
* Collaborate with account managers to develop media strategies, building, negotiating, and implementing media plans & buys
* Digital campaign strategy, development, implementation, and performance
* Manage multiple digital campaigns and clients simultaneously, determining KPI’s and benchmarks
* Execution, tracking, optimization, performance and reporting of digital campaigns and key metrics
* Identify trends and insights and optimizes spend and performance
* Build, foster and nurture strong, lasting relationships with client and internal team members
* Work closely with media buyers & coordinators overseeing entire campaign implementation
* Evaluate the success of digital strategies and campaigns and recommend optimizations pre and post campaign
* Negotiate competitive rates and added value for all clients
* Stay informed on current paid digital media trends, advances, and the continuous changes to the digital landscape
* Analyze market requests and create detailed POV’s
* Schedule, attend and participate in client, agency, and media vendor meetings as necessary, while keeping staff up to date on learnings
* Participate in new business pitch development and presentations
* Set up and maintain dashboards to show live campaign results and analytics to clients
* 2+ years of digital media buying experience across all digital channels - programmatic, search, paid social (Facebook, LinkedIn, Instagram, TikTok, Snapchat, Twitter, Influencer), video, display, OTT/CTV, streaming audio, etc.
* Bachelor’s degree or equivalent work experience
* Understanding of ad operations, media reporting processes, and QA, including implementation of media platform pixels, UTMs, ad serving, and bidding platforms
* Strong budget management skills: experience managing budgets and determining the best use of funds to meet specific goals
* Analytical and strategic thinker who can translate campaign performance data into actionable insights and recommendations
* Strong problem-solving skills
* Excellent verbal communication, interpersonal, and organizational skills
* Proficient in Excel, Word, PowerPoint, Teams, Outlook
* Knowledge of Strata or Advantage Software a plus
* Able to successfully pass a background check
What will you be doing?
* Collaborate with account managers to develop media strategies, building, negotiating, and implementing media plans & buys
* Digital campaign strategy, development, implementation, and performance
* Manage multiple digital campaigns and clients simultaneously, determining KPI’s and benchmarks
* Execution, tracking, optimization, performance and reporting of digital campaigns and key metrics
* Identify trends and insights and optimizes spend and performance
* Build, foster and nurture strong, lasting relationships with client and internal team members
* Work closely with media buyers & coordinators overseeing entire campaign implementation
* Evaluate the success of digital strategies and campaigns and recommend optimizations pre and post campaign
* Negotiate competitive rates and added value for all clients
* Stay informed on current paid digital media trends, advances, and the continuous changes to the digital landscape
* Analyze market requests and create detailed POV’s
* Schedule, attend and participate in client, agency, and media vendor meetings as necessary, while keeping staff up to date on learnings
* Participate in new business pitch development and presentations
* Set up and maintain dashboards to show live campaign results and analytics to clients