Director of Digital & Ecommerce

A growing mid-sized company is looking for a Director of Digital & Ecommerce to add to their thriving Marketing team!

  • Framingham, MA
  • $150,000 - $200,000
  • Managed by Jobot Pro: Julie Massey
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A bit about us:

A growing mid-sized company is looking for a Director of Digital & Ecommerce to add to their thriving Marketing team!

Why join us?

Great compensation
Hybrid work options
Great culture
Amazing benefits and bonus potential

Job Details

  • Define the vision and execution strategy for a growing and profitable e-commerce site; work with the Buying Team to determine the proper product assortment, monitor and pivot the team as new insights are learned.
  • Develop and implement strategic digital marketing plans based on quantitative data to achieve company sales goals, store performance goals, ROI/ROAS targets with a strong focus on new customer acquisition.
  • Relentlessly pursue growth and performance in the digital arena, thinking creatively and working resourcefully to reach and own the brand message.
  • Ensures the E-commerce operations including online merchandising, operations, promotion, and content KPIs are being properly achieved or exceeded.
  • Create and translate the site vision into a roadmap that is aligned to our financial, customer, and brand goals, manages performance, drive insights about what is working and how to improve
  • Develop and manage a digital budget that will drive the optimal mix of eCommerce sales, customer acquisition and retention while meeting company growth objectives
  • Build and manage digital A/B Testing programs including roadmap and prioritization, execution, and analysis to develop actionable insights
  • Oversees the e-commerce/digital team to ensure proper utilization of the CDP platform to collect customer data to drive optimizations that further convert customers and drive incremental sales.
  • Strategize and develop digital campaigns with key vendors, leveraging various marketing/digital channels while effectively managing the vendor relationship.
  • Aptitude for quickly solving problems and overcoming challenges using smart solutions that seek to turn negatives into positives that shrewdly improve upon the status quo.
  • Provide both thought leadership and technical expertise to energize the broader team and improve digital marketing reach and marketing efficiency.

  • Bachelor’s degree required with 6+ years of marketing experience and a thorough grasp of marketing and eCommerce strategy, analytics and retail tactics
  • Proven track record and experience in delivering projects on time and budget with strategic roadmaps and robust communication planning to support execution
  • Proven track record of converting data into actionable improvement
  • Deep working knowledge of the digital environment and tools and platforms used to deliver an exceptional online experience
  • Strong leadership and proven ability to build and manage a high performing team

Easy Apply Now
Easy Apply Now
Job Details
Managed by Jobot Pro
Framingham, MA
Job Type
$150,000 - $200,000