Director of Marketing - Shopify/DTC
- $140,000 - $165,000
- Garland, TX +5
Sports Nutrition, Athletes & Influencers, Paid Media
A bit about us:
We are a high-growth sports nutrition company dedicated to fueling performance through top-quality supplements, including vitamins, amino acids, protein powders, and energy drinks. Our mission is to support athletes, fitness enthusiasts, and everyday movers with products that enhance energy, recovery, and overall wellness. We’re passionate about innovation, authenticity, and connecting with our community through impactful marketing.
Why join us?
Competitive salary + performance bonus
Health, dental, and vision insurance
Product discounts
Paid time off and flexible work environment
Opportunity to lead marketing at a fast-growing company with an authentic mission
Health, dental, and vision insurance
Product discounts
Paid time off and flexible work environment
Opportunity to lead marketing at a fast-growing company with an authentic mission
Job Details
We’re seeking a strategic and hands-on Director of Marketing to lead our marketing team and drive growth across all direct-to-consumer (DTC) channels. This individual will oversee influencer marketing, paid media, content strategy, and brand development. The ideal candidate has deep experience in Shopify, DTC eCommerce, and managing high-performing teams. You’ll play a key leadership role in shaping our brand voice, scaling customer acquisition, and optimizing retention.
Key Responsibilities:
Lead and mentor a team of ~5 across digital marketing, influencer partnerships, content creation, and design
Own and optimize all paid media channels (Meta, Google, TikTok, etc.), balancing performance and brand objectives
Develop and execute influencer and affiliate strategies to amplify reach, drive conversions, and build community
Oversee all DTC marketing efforts on Shopify, ensuring an optimized, high-converting customer journey
Collaborate cross-functionally with Product, Sales, and Ops teams to align launches and promotions
Use data to continuously improve campaign performance, customer LTV, and CAC
Manage marketing budget and agency/vendor relationships
Maintain brand consistency across touchpoints, including email, SMS, social, and packaging
Stay ahead of industry trends in sports nutrition, eCommerce, and performance marketing
Requirements:
7+ years of marketing experience, with at least 3 in a leadership role
Proven track record scaling DTC brands, preferably in health, wellness, or CPG
Deep knowledge of Shopify and DTC eCommerce best practices
Strong experience in paid media buying, influencer marketing, and lifecycle marketing (email/SMS)
Analytical mindset with ability to translate data into actionable insights
Excellent communication, leadership, and team-building skills
Passion for health, fitness, and performance a strong plus
Key Responsibilities:
Lead and mentor a team of ~5 across digital marketing, influencer partnerships, content creation, and design
Own and optimize all paid media channels (Meta, Google, TikTok, etc.), balancing performance and brand objectives
Develop and execute influencer and affiliate strategies to amplify reach, drive conversions, and build community
Oversee all DTC marketing efforts on Shopify, ensuring an optimized, high-converting customer journey
Collaborate cross-functionally with Product, Sales, and Ops teams to align launches and promotions
Use data to continuously improve campaign performance, customer LTV, and CAC
Manage marketing budget and agency/vendor relationships
Maintain brand consistency across touchpoints, including email, SMS, social, and packaging
Stay ahead of industry trends in sports nutrition, eCommerce, and performance marketing
Requirements:
7+ years of marketing experience, with at least 3 in a leadership role
Proven track record scaling DTC brands, preferably in health, wellness, or CPG
Deep knowledge of Shopify and DTC eCommerce best practices
Strong experience in paid media buying, influencer marketing, and lifecycle marketing (email/SMS)
Analytical mindset with ability to translate data into actionable insights
Excellent communication, leadership, and team-building skills
Passion for health, fitness, and performance a strong plus
Jobot is an Equal Opportunity Employer. We provide an inclusive work environment that celebrates diversity and all qualified candidates receive consideration for employment without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.
Sometimes Jobot is required to perform background checks with your authorization. Jobot will consider qualified candidates with criminal histories in a manner consistent with any applicable federal, state, or local law regarding criminal backgrounds, including but not limited to the Los Angeles Fair Chance Initiative for Hiring and the San Francisco Fair Chance Ordinance.
Sometimes Jobot is required to perform background checks with your authorization. Jobot will consider qualified candidates with criminal histories in a manner consistent with any applicable federal, state, or local law regarding criminal backgrounds, including but not limited to the Los Angeles Fair Chance Initiative for Hiring and the San Francisco Fair Chance Ordinance.