Marketing Manager
- $115,000 - $135,000
- Petaluma, CA
B2C Marketing Manager - Petaluma (hybrid)
A bit about us:
With locations all over the Western US, we are your one-stop shop for all your automotive needs. As we grow our family of locations, we have an immediate need for a Marketing Manager who will oversee all of our MarCom and advertising needs. Ideal candidates will have a overall marketing generalist background (B2C) with experience developing campaigns for multi-locations. We are hybrid (2 days in-office) out of our Petaluma location.
Why join us?
* Competitive salary + bonus
* Comprehensive benefits package
* Reporting directly to the CEO, this person will have a direct impact on all marketing decisions
* Comprehensive benefits package
* Reporting directly to the CEO, this person will have a direct impact on all marketing decisions
Job Details
This is an incredible opportunity for a seasoned marketer who is passionate about developing and executing innovative B2C marketing strategies. The ideal candidate will be data-driven and responsible for managing all aspects of our marketing efforts.
Is your background a match?
* 5+ years of experience in a marketing management role, with a focus on B2C marketing
* Proven experience in developing and executing successful marketing strategies for a smaller company particularly with multi-locations, (franchise, QSR, or related) focusing on repeat/return customers
* Bachelor’s degree in Marketing, Business, or a related field
* Data-driven and passion for analytics
* Strong understanding of current marketing trends, strategies, and best practices
* Strong analytical skills, with the ability to interpret marketing data and metrics
* Proficiency in digital marketing tools and software (we use Cinch CRM, tableau, Birdseye, and Canva)
* Creative thinker with a customer-centric approach to marketing
What will you be doing?
* Develop and implement comprehensive marketing strategies to enhance brand awareness in the market
* Lead the planning and execution of all marketing initiatives, including direct mail, digital marketing, social media, events, and PR
* Conduct market research to identify new opportunities and challenges, and provide strategic recommendations
* Manage the marketing budget and ensure all marketing activities deliver a high return on investment
* Collaborate external vendors to develop creative and innovative marketing campaigns
* Track, analyze, and optimize the performance of all campaigns and adjust strategies as needed
* Stay up-to-date with the latest marketing trends and best practices
* Lead and mentor a team of marketing professionals, fostering a culture of continuous learning and improvement
Is your background a match?
* 5+ years of experience in a marketing management role, with a focus on B2C marketing
* Proven experience in developing and executing successful marketing strategies for a smaller company particularly with multi-locations, (franchise, QSR, or related) focusing on repeat/return customers
* Bachelor’s degree in Marketing, Business, or a related field
* Data-driven and passion for analytics
* Strong understanding of current marketing trends, strategies, and best practices
* Strong analytical skills, with the ability to interpret marketing data and metrics
* Proficiency in digital marketing tools and software (we use Cinch CRM, tableau, Birdseye, and Canva)
* Creative thinker with a customer-centric approach to marketing
What will you be doing?
* Develop and implement comprehensive marketing strategies to enhance brand awareness in the market
* Lead the planning and execution of all marketing initiatives, including direct mail, digital marketing, social media, events, and PR
* Conduct market research to identify new opportunities and challenges, and provide strategic recommendations
* Manage the marketing budget and ensure all marketing activities deliver a high return on investment
* Collaborate external vendors to develop creative and innovative marketing campaigns
* Track, analyze, and optimize the performance of all campaigns and adjust strategies as needed
* Stay up-to-date with the latest marketing trends and best practices
* Lead and mentor a team of marketing professionals, fostering a culture of continuous learning and improvement
Jobot is an Equal Opportunity Employer. We provide an inclusive work environment that celebrates diversity and all qualified candidates receive consideration for employment without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.
Sometimes Jobot is required to perform background checks with your authorization. Jobot will consider qualified candidates with criminal histories in a manner consistent with any applicable federal, state, or local law regarding criminal backgrounds, including but not limited to the Los Angeles Fair Chance Initiative for Hiring and the San Francisco Fair Chance Ordinance.
Sometimes Jobot is required to perform background checks with your authorization. Jobot will consider qualified candidates with criminal histories in a manner consistent with any applicable federal, state, or local law regarding criminal backgrounds, including but not limited to the Los Angeles Fair Chance Initiative for Hiring and the San Francisco Fair Chance Ordinance.