Marketing Manager
- $100,000 - $150,000
- Farmington Hills, MI
Marketing Manager - Farmington Hills, MI
A bit about us:
Our client is a well-established and respected public relations and digital media agency with over 30 years of experience providing digital marketing, media relations, social media, special events and reputation management to clients in and around the Detroit, MI area. Their clients come from a wide range of industries including automotive, legal, restaurants, hospitality, healthcare, real estate, retail and professional services.
Why join us?
Generous compensation
Comprehensive benefits package
Tremendous stability and growth potential
Comprehensive benefits package
Tremendous stability and growth potential
Job Details
Job Description:
Support Sr. Digital Marketing Manager in their partnership with the Marketing Team to understand underlying business objectives and set media KPIs.
Contribute to brainstorming and cross-department planning.
Help develop and execute digital marketing plans for paid social platforms and YouTube.
Present plans (when applicable) to internal constituents and the Marketing Team.
Manage timelines for planning and coordinate with Marketing, Project Management, and Creative for asset delivery.
Communicate any needs with Ad Ops or other specialists (for tagging, optimization set up).
Ensure best practices when building and testing campaigns and assist with analyzing and reporting results.
Optimize campaigns and test strategies to drive performance and learnings.
Track all spending and validate media partner invoices.
Problem solve with our media vendor platforms.
Keep the team abreast of changes to social platform offerings and functionality, with a strong eye to how they impact paid/amplification opportunities.
Proactively research the latest digital trends that affect digital marketing, attend industry seminars.
Actively contribute to the development of the agency's culture and standards of quality.
Qualifications:
Active usage and native understanding of the mentioned digital platforms.
Strong understanding of Facebook Ads Manager, Google Ads (video) and social media management platforms like Hootsuite.
Familiarity with GA/GTM for campaign optimization/tracking.
Prior experience with testing/measurement on the platforms.
Data analysis and Excel proficiency a must.
Excellent written and oral communication and presentation skills with ability to articulate and persuasively sell strategic concepts within the agency and directly to clients.
Knowledge of organic platforms, especially as they relate to paid amplification.
Dependability, flexibility, and resourcefulness.
Sense of ownership and responsibility for your brands.
Dedication to the details.
Passion for continued learning and improvement.
Understanding of community management/social listening and aligned tools (e.g., Brandwatch) a plus.
Facebook Blueprint and other social certifications a plus.
Knowledge of SEM/SEO and Email a plus.
Support Sr. Digital Marketing Manager in their partnership with the Marketing Team to understand underlying business objectives and set media KPIs.
Contribute to brainstorming and cross-department planning.
Help develop and execute digital marketing plans for paid social platforms and YouTube.
Present plans (when applicable) to internal constituents and the Marketing Team.
Manage timelines for planning and coordinate with Marketing, Project Management, and Creative for asset delivery.
Communicate any needs with Ad Ops or other specialists (for tagging, optimization set up).
Ensure best practices when building and testing campaigns and assist with analyzing and reporting results.
Optimize campaigns and test strategies to drive performance and learnings.
Track all spending and validate media partner invoices.
Problem solve with our media vendor platforms.
Keep the team abreast of changes to social platform offerings and functionality, with a strong eye to how they impact paid/amplification opportunities.
Proactively research the latest digital trends that affect digital marketing, attend industry seminars.
Actively contribute to the development of the agency's culture and standards of quality.
Qualifications:
Active usage and native understanding of the mentioned digital platforms.
Strong understanding of Facebook Ads Manager, Google Ads (video) and social media management platforms like Hootsuite.
Familiarity with GA/GTM for campaign optimization/tracking.
Prior experience with testing/measurement on the platforms.
Data analysis and Excel proficiency a must.
Excellent written and oral communication and presentation skills with ability to articulate and persuasively sell strategic concepts within the agency and directly to clients.
Knowledge of organic platforms, especially as they relate to paid amplification.
Dependability, flexibility, and resourcefulness.
Sense of ownership and responsibility for your brands.
Dedication to the details.
Passion for continued learning and improvement.
Understanding of community management/social listening and aligned tools (e.g., Brandwatch) a plus.
Facebook Blueprint and other social certifications a plus.
Knowledge of SEM/SEO and Email a plus.
Jobot is an Equal Opportunity Employer. We provide an inclusive work environment that celebrates diversity and all qualified candidates receive consideration for employment without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.
Sometimes Jobot is required to perform background checks with your authorization. Jobot will consider qualified candidates with criminal histories in a manner consistent with any applicable federal, state, or local law regarding criminal backgrounds, including but not limited to the Los Angeles Fair Chance Initiative for Hiring and the San Francisco Fair Chance Ordinance.
Sometimes Jobot is required to perform background checks with your authorization. Jobot will consider qualified candidates with criminal histories in a manner consistent with any applicable federal, state, or local law regarding criminal backgrounds, including but not limited to the Los Angeles Fair Chance Initiative for Hiring and the San Francisco Fair Chance Ordinance.