Paid Search Specialist (SEM)

A growing company in the medical field, located in Nashville, is adding to their performance marketing team!

We are looking for an experienced SEM specialist to lead and optimize our paid search marketing efforts. In this role, you will work closely with other members of the performance marketing team and the broader marketing team to develop and implement paid lead generation strategies.

This position’s primary focus will be to plan, lead, and optimize our Google paid search efforts. You will also be responsible for regular and ad hoc reporting and analysis. We expect you to stay current on new trends and best-practice strategies in search marketing.

This is beyond an excellent opportunity to work in the fast-paced environment of healthcare consolidation, and gain experience in a performance driven, private equity backed company.

Key Responsibilities:

• Develop and implement comprehensive SEM strategies for multiple accounts, aligning with lead generation goals and budget allocations.
• Plan, lead, and optimize paid search activities across Google Ads and other paid search platforms.
• Constant focus on improving bid efficiencies, conversion rate, and lead volume.
• Monitor and report on campaign performance metrics such as conversion rate, CPL, ROAS, CAC.
• Deliver monthly analysis summarizing results and market conditions.
• Conduct regular A/B testing of ad copy, landing pages, and other campaign elements to optimize performance and drive maximum conversions.