Programmatic Marketing Manager - CPG
- $120,000 - $175,000
- Austin, TX
Remote, Start up culture, Great Product
A bit about us:
We’re a fast-growing CPG brand in the health and wellness space with a mission to help people live healthier, more vibrant lives. Historically a DTC-first company, we are now expanding into retail and omnichannel distribution, scaling our existing product lines, and entering exciting new channels — both online and offline.
Why join us?
Opportunity to shape and scale the media mix at a critical growth inflection point.
Work with a mission-driven team passionate about wellness and innovation.
Competitive compensation, benefits, and growth opportunities.
Work with a mission-driven team passionate about wellness and innovation.
Competitive compensation, benefits, and growth opportunities.
Job Details
You will be responsible for driving the planning, execution, and optimization of our offline performance marketing programs. Your role will be instrumental in connecting the dots between media investment, customer acquisition, LTV, and overall business growth across retail and DTC. You'll partner closely with our media buying agency (if applicable), growth, brand, and analytics teams to ensure all efforts are aligned to business goals.
Key Responsibilities
Strategy & Execution
Develop and execute data-driven programmatic strategies for CTV, audio (radio, podcasts), digital OOH, newsletters, and other offline channels.
Work with internal and external teams to launch and scale campaigns that drive measurable outcomes (ROAS, CAC, LTV).
Lead channel mix testing and incremental lift studies to evaluate offline campaign effectiveness.
Measurement & Analytics
Define and monitor key KPIs: conversion rates, cost per acquisition, reach/frequency, lift, and customer LTV.
Work with analytics to refine attribution methodologies, support media mix modeling, and provide insights across retail and DTC funnels.
Translate data into actionable insights and recommendations for future campaigns.
Cross-Functional Collaboration
Partner with brand and creative teams to ensure messaging is aligned across platforms.
Work closely with the retail team to tie offline efforts to in-store sales lift and retail velocity.
Coordinate with digital media counterparts to ensure cohesive omnichannel execution.
Vendor & Tool Management
Evaluate and manage third-party platforms, DSPs, and agency partners as needed.
Stay current with innovations in media tech and offline attribution.
What We're Looking For
4–7 years of experience in performance marketing, with at least 2+ years managing offline/programmatic media (CTV, audio, podcast, etc.)
Strong analytical background with proven success in managing KPIs, LTV modeling, and performance optimization.
Experience working with tools like LiveRamp, Innovid, Podsights, Nielsen, MMPs, or similar platforms.
Strong grasp of attribution strategies, lift measurement, and media mix modeling.
Experience in CPG, health and wellness, or retail is a major plus.
Ability to thrive in a fast-paced, high-growth, and collaborative environment.
Key Responsibilities
Strategy & Execution
Develop and execute data-driven programmatic strategies for CTV, audio (radio, podcasts), digital OOH, newsletters, and other offline channels.
Work with internal and external teams to launch and scale campaigns that drive measurable outcomes (ROAS, CAC, LTV).
Lead channel mix testing and incremental lift studies to evaluate offline campaign effectiveness.
Measurement & Analytics
Define and monitor key KPIs: conversion rates, cost per acquisition, reach/frequency, lift, and customer LTV.
Work with analytics to refine attribution methodologies, support media mix modeling, and provide insights across retail and DTC funnels.
Translate data into actionable insights and recommendations for future campaigns.
Cross-Functional Collaboration
Partner with brand and creative teams to ensure messaging is aligned across platforms.
Work closely with the retail team to tie offline efforts to in-store sales lift and retail velocity.
Coordinate with digital media counterparts to ensure cohesive omnichannel execution.
Vendor & Tool Management
Evaluate and manage third-party platforms, DSPs, and agency partners as needed.
Stay current with innovations in media tech and offline attribution.
What We're Looking For
4–7 years of experience in performance marketing, with at least 2+ years managing offline/programmatic media (CTV, audio, podcast, etc.)
Strong analytical background with proven success in managing KPIs, LTV modeling, and performance optimization.
Experience working with tools like LiveRamp, Innovid, Podsights, Nielsen, MMPs, or similar platforms.
Strong grasp of attribution strategies, lift measurement, and media mix modeling.
Experience in CPG, health and wellness, or retail is a major plus.
Ability to thrive in a fast-paced, high-growth, and collaborative environment.
Jobot is an Equal Opportunity Employer. We provide an inclusive work environment that celebrates diversity and all qualified candidates receive consideration for employment without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.
Sometimes Jobot is required to perform background checks with your authorization. Jobot will consider qualified candidates with criminal histories in a manner consistent with any applicable federal, state, or local law regarding criminal backgrounds, including but not limited to the Los Angeles Fair Chance Initiative for Hiring and the San Francisco Fair Chance Ordinance.
Sometimes Jobot is required to perform background checks with your authorization. Jobot will consider qualified candidates with criminal histories in a manner consistent with any applicable federal, state, or local law regarding criminal backgrounds, including but not limited to the Los Angeles Fair Chance Initiative for Hiring and the San Francisco Fair Chance Ordinance.