Senior CRO Manager

We’re an industry leader in high-quality superfood blends and are looking for our next world-changer to join our powerhouse team. Let’s change the world together!

Are you tired of glass ceilings in your current job? Do you feel held back? Feel like your true potential is going to waste? Looking for a company that’s driven by purpose and passion more than profits and put downs? We just might be right for you! And if you’re a driven, passionate, compassionate, hard-working, growth-minded superstar, we definitely want you on our team!

Do you hate offices? US TOO! Here you have the freedom to work from your living room couch in your comfy pajamas, or from Lake Como in Italy if you like.

And speaking of freedom...Take advantage of UNLIMITED vacation.

Roles and Responsibilities:

• Develop and manage the CRO team’s process to achieve department goals for exponential growth
• Manage key conversion points and KPIs in the marketing funnel
• Develop hypotheses and build and execute A/B or multivariate tests according to the optimization strategy and testing plan
• Manage and optimize PDP pages, landing pages, funnels, website calls-to-action (CTAs), and lead-generating forms
• Manage and develop additional CRO Funnel Managers
• Collaborate with teams responsible for all traffic generation in order to optimize each conversion path
• Ability to create briefs and assign changes to teams based on test results to optimize conversion paths
• Increase conversion rates, revenue per visitor, AOV and decrease CPCs and CPA in conjunction with media buyers
• Create a clear process road map to increase funnel marketing efficiencies
• Leverage multiple platforms to gather data for analysis
• Generate comprehensive reports, analyze results and map a plan to improve results
• Monitor industry trends and new product offerings to stay up to speed and ahead of the competition

Position Requirements

• 3+ years experience managing CRO strategy
• Strong experience with web analytics, A/B testing, marketing tactics and growth hacking
• Proficient in ecomm platforms like Shopify and Clickbank
• Strong team building and development skills required
• Good time management skills, self starter
• Ability to multitask and work cross functional with teams
• Strong interpersonal and communication skills
• Critical-thinker and problem-solver
• Proficient in google tools (GA, GO, GTM)
• Proficiency with Hotjar tracking and analysis and other CRO technologies
• Strong sense of curiosity that pushes you to read, ask questions, research, and dig deep into what makes people tick (understanding of user psychology)