Sr. Director of Growth Marketing
- $125,000 - $155,000
- Wyoming, MI
This is not a “marketing manager running campaigns” role.
A bit about us:
We’re a fast-moving growth studio helping B2B companies uncover repeatable traction through rapid experimentation, demand generation, and customer acquisition systems.
Our team operates more like a startup lab than a traditional agency. We move in 2-week sprints, test aggressively, learn quickly, and optimize relentlessly. We believe growth comes from market signal — not assumptions, giant strategy decks, or polished campaigns that never convert.
We partner directly with founders, operators, and executive teams to build traction engines that create measurable pipeline growth.
If you love ambiguity, speed, ownership, and experimentation, you’ll fit right in.
Our team operates more like a startup lab than a traditional agency. We move in 2-week sprints, test aggressively, learn quickly, and optimize relentlessly. We believe growth comes from market signal — not assumptions, giant strategy decks, or polished campaigns that never convert.
We partner directly with founders, operators, and executive teams to build traction engines that create measurable pipeline growth.
If you love ambiguity, speed, ownership, and experimentation, you’ll fit right in.
Why join us?
Highly collaborative startup-style environment
Direct influence on company and client growth
Fast-moving culture with real autonomy
Work directly with founders and executives
Opportunity to shape systems, strategy, and execution
Flexibility without corporate bureaucracy
Hybrid downtown Grand Rapids office environment
A team that values initiative, experimentation, and execution
This is the kind of role where someone says:
“I found a faster way to test this.”
…and everyone gets excited instead of nervous.
Direct influence on company and client growth
Fast-moving culture with real autonomy
Work directly with founders and executives
Opportunity to shape systems, strategy, and execution
Flexibility without corporate bureaucracy
Hybrid downtown Grand Rapids office environment
A team that values initiative, experimentation, and execution
This is the kind of role where someone says:
“I found a faster way to test this.”
…and everyone gets excited instead of nervous.
Job Details
We’re looking for a Senior Director of Growth Marketing to lead rapid experimentation and full-funnel growth initiatives across B2B clients and internal initiatives.
This person will own growth experimentation across the entire customer lifecycle — from awareness through acquisition, activation, retention, revenue, and referral.
You’ll help design, launch, analyze, and optimize traction experiments that generate qualified conversations and pipeline momentum.
What You’ll Do
Run rapid 2-week growth experiments across paid, outbound, SEO, partnerships, social, and lifecycle campaigns
Optimize full-funnel customer journeys
Build landing pages and test messaging quickly
Analyze campaign and pipeline performance data
Present learnings and recommendations directly to founders/executives
Develop repeatable growth playbooks and systems
Partner cross-functionally across growth, sales, and product initiatives
Use AI tools to accelerate execution and experimentation
Help identify where traction truly exists before scaling
Ideal Background
10+ years in growth marketing, demand gen, acquisition, or digital marketing
Experience in B2B startup or high-growth environments
Strong demand generation and pipeline ownership mindset
Comfortable running experiments and pivoting quickly
Hands-on experience with tools like: HubSpot, Apollo, LinkedIn Ads, Webflow, Instapage, Unbounce, & Dripify
Strong analytical and systems-thinking mindset
Comfortable client-facing with executives and founders
Founder mentality with high ownership and initiative
Location
Strong preference for candidates near Grand Rapids, MI
Hybrid preferred
Remote possible for exceptional candidates
This person will own growth experimentation across the entire customer lifecycle — from awareness through acquisition, activation, retention, revenue, and referral.
You’ll help design, launch, analyze, and optimize traction experiments that generate qualified conversations and pipeline momentum.
What You’ll Do
Run rapid 2-week growth experiments across paid, outbound, SEO, partnerships, social, and lifecycle campaigns
Optimize full-funnel customer journeys
Build landing pages and test messaging quickly
Analyze campaign and pipeline performance data
Present learnings and recommendations directly to founders/executives
Develop repeatable growth playbooks and systems
Partner cross-functionally across growth, sales, and product initiatives
Use AI tools to accelerate execution and experimentation
Help identify where traction truly exists before scaling
Ideal Background
10+ years in growth marketing, demand gen, acquisition, or digital marketing
Experience in B2B startup or high-growth environments
Strong demand generation and pipeline ownership mindset
Comfortable running experiments and pivoting quickly
Hands-on experience with tools like: HubSpot, Apollo, LinkedIn Ads, Webflow, Instapage, Unbounce, & Dripify
Strong analytical and systems-thinking mindset
Comfortable client-facing with executives and founders
Founder mentality with high ownership and initiative
Location
Strong preference for candidates near Grand Rapids, MI
Hybrid preferred
Remote possible for exceptional candidates
Jobot is an Equal Opportunity Employer. We provide an inclusive work environment that celebrates diversity and all qualified candidates receive consideration for employment without regard to race, color, sex, sexual orientation, gender identity, religion, national origin, age (40 and over), disability, military status, genetic information or any other basis protected by applicable federal, state, or local laws. Jobot also prohibits harassment of applicants or employees based on any of these protected categories. It is Jobot’s policy to comply with all applicable federal, state and local laws respecting consideration of unemployment status in making hiring decisions.
Sometimes Jobot is required to perform background checks with your authorization. Jobot will consider qualified candidates with criminal histories in a manner consistent with any applicable federal, state, or local law regarding criminal backgrounds, including but not limited to the Los Angeles Fair Chance Initiative for Hiring and the San Francisco Fair Chance Ordinance.
Information collected and processed as part of your Jobot candidate profile, and any job applications, resumes, or other information you choose to submit is subject to Jobot's Privacy Policy, as well as the Jobot California Worker Privacy Notice and Jobot Notice Regarding Automated Employment Decision Tools which are available at jobot.com/legal.
By applying for this job, you agree to receive calls, AI-generated calls, text messages, or emails from Jobot, and/or its agents and contracted partners. Frequency varies for text messages. Message and data rates may apply. Carriers are not liable for delayed or undelivered messages. You can reply STOP to cancel and HELP for help. You can access our privacy policy here: jobot.com/privacy-policy
Sometimes Jobot is required to perform background checks with your authorization. Jobot will consider qualified candidates with criminal histories in a manner consistent with any applicable federal, state, or local law regarding criminal backgrounds, including but not limited to the Los Angeles Fair Chance Initiative for Hiring and the San Francisco Fair Chance Ordinance.
Information collected and processed as part of your Jobot candidate profile, and any job applications, resumes, or other information you choose to submit is subject to Jobot's Privacy Policy, as well as the Jobot California Worker Privacy Notice and Jobot Notice Regarding Automated Employment Decision Tools which are available at jobot.com/legal.
By applying for this job, you agree to receive calls, AI-generated calls, text messages, or emails from Jobot, and/or its agents and contracted partners. Frequency varies for text messages. Message and data rates may apply. Carriers are not liable for delayed or undelivered messages. You can reply STOP to cancel and HELP for help. You can access our privacy policy here: jobot.com/privacy-policy